lug2lug
The watch database with the numbers brand sites leave off and the microbrands they don't carry. Built by the people who own them.
Browse the catalog →
There's a microbrand for every wrist.
The hard part has always been finding it.
lug2lug is a comparative platform built specifically for watches and horology — the database, the discovery algorithm, and the community forums in one place. So the microbrand that actually fits your wants surfaces alongside the names you already know.
A watch is a hundred decisions.
Each spec is a tradeoff someone fought over in a meeting. We surface them.
If you like this one, you should know about this one.
Find a watch you like, and our comparison engine surfaces similar alternatives at all price points and by an assortment of familiar and unfamiliar brands. Can't decide between two, three, or even four different watches? Compare specs side-by-side locally or publish the comparison and let the community weigh in.
Built by the people who actually wear them.
Every spec page has its own thread. Owners answer. They know what the spec sheets never mention.
A spec page is also a conversation.
Every reference has its own thread. Owners answer. After a year on the wrist, they notice what spec sheets miss.
Every spec is open to correction.
Spot a wrong number? Hit Suggest Edit. Two reviewers vet it before it goes live. Microbrand we haven't carried yet? Add it the same way.
A catalog that keeps growing.
Every spec is one Suggest Edit from better. Every microbrand is one submission from joining.
From Enthusiast 2 Enthusiast.
Specs you can trust come from the people who actually wear the watches.
Spot something wrong? Hit Suggest Edit. Microbrand we don't carry yet? Add it. Two reviewers see every change before it goes live.